No need for the team at OE Electrics to feel the chill this February as they bring a warm welcome glow to employee wellbeing and a boost to the Wakefield and Five Towns economy with Bleisure.
“Employee wellbeing is important to us. We are delighted to offer our staff employee rewards as a benefit that makes a positive local impact in Wakefield.
“Our goal is to help local firms think outside of the box for their staff wellbeing, talent retention and how they can easily make a positive local economic impact,” says Ali Gordon, CEO & Founder of Bleisure Rewards.
“We are delighted to see local businesses working together in support of our city. The Council has worked closely with both companies and it's great to see them grow and benefit the wider Wakefield economy. City and town centres play a key role in the district's five year economic strategy and initiatives like this further support the work already underway.”Cllr Darren Byford, Wakefield Council’s Cabinet Member for Economic Growth and regeneration, said: “We are delighted to see local businesses working together in support of our city. The Council has worked closely with both companies and it's great to see them grow and benefit the wider Wakefield economy. City and town centres play a key role in the district's five year economic strategy and initiatives like this further support the work already underway.”
Bleisure Rewards is expanding its partnerships with other local employers with a goal to attract a £4m boost over 3 years into the local Wakefield and five towns dining and leisure economy.
Cllr Darren Byford
Business with Brunch at Theatre Royal Wakefield
Theatre Royal Wakefield is a treasure within the Wakefield district and continues with it’s good work through generosity and local support. A new local partnership is no exception.
Theatre Royal Wakefield has teamed up with Bleisure Rewards, a local employee rewards program to add to its already successful and much needed fundraising campaigns to help boost ticket sales and promotion of corporate sponsorship opportunities to the local business community.
Bleisure Rewards held a Business and Brunch event with Theatre Royal Wakefield this week to demonstrate the good work of the theatre and how the partnership is set to support additional revenue into the theatre. Business and Brunch events started last year to support coffee shops and the business community to the high street. In 2020 the events are stepping up a gear to include a leisure experience each month. Helping local businesses experience first-hand the relationship between leisure to boost wellbeing and how leisure also plays a great role in helping to foster stronger and more authentic local business relationships.
“Leisure is a great way to boost employee wellbeing and we are looking forward to working with Bleisure Rewards to engage the business community into our corporate sponsorship and help employees across the Wakefield District to access theatre experiences” says Sarah Shooter, Development Manager at Theatre Royal Wakefield.
“Partnering with Theatre Royal Wakefield was a natural choice. The theatre needs to drive revenue and we are engaging local employers to drive revenue. The theatre provides a great experience for employee wellbeing and so there is a win-win all round.” says Ali Gordon, CEO & Founder of Bleisure Rewards.
Bleisure Rewards is expanding its partnerships with local employers with a goal to attract a £4m boost over 3 years into the local Wakefield and five towns dining and leisure economy. Business and Brunch events are a great way for local businesses to get involved and learn more.
Video of Business with Brunch with Theatre Royal Wakefield https://youtu.be/CG2l-ACDkOg
Recently I have been spending a lot of time talking about organisational culture and employee engagement with Wakefield-based companies. With low attraction and retention around the Wakefield District, many employers work hard at finding ways to keep their employees engaged. Culture is seen as being important for employee engagement, employee retention and keeping absence costs down.
There are a number of ways that Wakefield employers approach culture within their organisation and here are some of them.
Be comfortable with making mistakes – It’s OK
Get involved and contribute ideas – make a difference
Recognition for making a contribution
Trust and autonomy
Communication of a common purpose and vision
Promoting balance and wellbeing
These are all great and healthy contributors for building an engaging and positive organisational culture in any location. So what makes the workplace in Wakefield different to other cities such as Leeds, Sheffield and York?
The issue of culture is wider than in the workplace itself.
I frequently ask the question during presentations: “Who thinks that Wakefield could benefit from a boost?” This question is often met with ‘yes’ and a very much ‘me too’. There is a definite challenge in the cultural identity of Wakefield and enthusiasm for it to change for the better. Where do you even start? Who is responsible?
Since 2018 we have focused our business activity within the Wakefield District and in doing so, I have personally grown very fond of the quirks. The contributions being made, the flair being sparked, the good humour and the potential.
The challenges in moving in a new cultural direction lie in moving values and beliefs. This is not easy. It starts by helping individuals see they are safe to make a difference. They don’t have to wait for someone else to do it and that it is OK not to conform to the way things have always been done around here.
Working with organisations already adopting a positive approach to culture, we believe is a stepping stone to influencing the local area and making a positive imprint. Leading positive culture by example.
When we take a look at the positive aspects of organisational culture listed, we can see some wider challenges to overcome cultural challenges across Wakefield.
The challenge is when sharing of ideas can be misinterpreted. If we like the idea, we may just take it to claim the glory as there is much glory needed to make both myself and this place look good. If we are unsure of the idea then we’ll ignore you and hope you will go away. This approach can affect trust in sharing ideas in the future and reinforce a stagnant culture in sharing ideas. Ideas are necessary to move a place forward and stimulate a healthy culture and collaboration.
Intellectually speaking, making mistakes is fine. The reality of making mistakes must be accepted in the same way. A healthy culture stimulates entrepreneurship and for entrepreneurship to thrive, then it has to be OK to make mistakes. The challenge is when mistakes make influencers feel uncomfortable. We are happy for you to do it and when it succeeds, we are right behind you, but we are not making mistakes as we have our reputation to think about. A positive culture of making mistakes and learning fast is the role of leadership and influencers in the city. A reputation of making mistakes and learning fast is a positive one to inspire others.
Wakefield has historically been associated as an ex-mining community and centre for distribution. With the increase in fantastic iconic destinations such as The Yorkshire Sculpture Park, The Hepworth, The Art House and the festivals, Wakefield certainly has a future in transforming its identity. These in conjunction with collaboration between all invested parties lays down a positive prospect for a cultural transformation.
The key, we believe is in the leaders with a desire to move the city forward as with organisations leading by example. Individuals can then begin to feel more comfortable in seeing their role as a valuable piece of the jigsaw.
Making a positive shift alone seems insurmountable. It is about individuals making a choice and feeling confident they can make a difference and once again collaboration helps to build confidence in moving in the same direction. It takes more ‘yes’s’ and being open to ideas and possibility to move forward.
Bleisure Rewards works with organisations with a positive culture, because by coming together, we can contribute by bringing the best of local culture into the city and inspiring local people to step up and get involved with rewards for doing so. Rewards help to support the idea that it’s OK to step out of the norm and do something different in supporting your local area.