Wakefield-based SMEs Gain a Competitive Advantage.
A collaboration of local business leaders and experts join forces to give Wakefield SMEs a boost.
Wakefield businesses face many challenges in gaining a competitive advantage. These include
● Competing with nearby Leeds and Sheffield to attract and retain talent.
● Staying with the speed of digital progress and innovation.
● Maintaining strategies for staying in the minds of clients.
● Finding new opportunities to remain competitive and set local businesses apart
Bleisure Rewards is pleased to team up with three partners to offer a free masterclass for local SMEs.
“We are delighted to be bringing local businesses the tools they need to be streets ahead of their competition as the city takes a new direction” Ali Gordon, Founder and CEO of Bleisure Rewards.
The Free Masterclass is on Tuesday 22nd October 1-4pm and will be held in central Wakefield in a local cultural setting – The Art House:
● Nigel Greenwood, Simply Customer, is passionate about improving business procedures by building great customer experiences.
● Ali Gordon, Bleisure Rewards, will be showing how local businesses can tap into an emerging trend in business rewards.
● Rosi Newman, Leeds Beckett University, will share how a new export project for Wakefield SMEs could help your business innovate and grow.
● Beverley Hopper, Credere Solutions, will offer her insight and experience to help SMEs discover how to access much under-utilised tax rebates.
When it comes to business start-ups, the truth is that most can fail, and many do fail in a big way. Over half of UK businesses fail in the first five years, and 70% have invested their own money.
There are some other common traits for the owner of a business start-up. Most start in the first place because they probably had their own dreams of what they wanted to achieve and create a life of freedom. They are probably very focused on achieving their goals. Those around them probably see them as risk-takers.
The Current System Doesn’t Make Sense
When a start-up business fails there are three choices.
- Throw the towel in.
- Dust yourself down and give it another go.
- Dust yourself down and give it another go, but this time do it differently as you learn from mistakes.
The problem with the old style of thinking and acting of being goal focused is that business start-ups can not only end up losing it all if things don’t go quite to plan. Starting a business comes with a substantial time investment and often comes with a huge amount of stress. The very sad thing for most business startups is for the owners it can often mean sacrificing income, devoting more time and further still missing out on the joy of the journey.
Success takes effort. Success takes time. We need to remain focused, but what many startups do not see is that successful people have a discipline in an approach to enjoy the journey. Success leaves clues.
Tips for ensuring success for a start-up business
- Be open to what opportunities arise along the way. There are so many opportunities out there in the world when we remain open and receptive to the journey. That comes from getting around positive people and being in the places that make us feel great.
- When the going gets tough, and your goals are not going to plan, it is so easy to fall into a downward spiral. Being around a community of positive business people, who dream bigger, think bigger and enjoy life experiences. The opportunities from the journey can become so much more than what you first set out to achieve.
- Living the journey, you simply can not fail in achieving your goals. After all, what do we it all for?
These sound easier said than done to the average business startup owner. Bleisure Rewards brings experiences as a way of life to encourage business startups to be open to the journey, build more connections and create their success from experiences so they can’t fail. How do you or did you handle your balance of business and leisure as a business startup?
One of the most common objections we come across by business owners in relation to Bleisure Rewards is “Yes I love the idea of doing more of what I enjoy doing and opening new opportunities at the same time”. “How will I justify it? It looks like a jolly!”
There is a lot to be said about Business culture and how hospitality and entertainment are perceived. We talk a lot about changing priorities with younger generations, but unfortunately, for many businesses, these changing times are hard to move along with. Especially where organisational culture is concerned. Many are still conditioned into thinking that having experiences is more like “a jolly” and concerned about how actions will be perceived by others around them, than the true business benefits and making a cultural shift to suit the needs of emerging generations.
Your Business Culture plays a big part in how your customers interact with you and your staff loyalty. The more your staff and customers feel connected with you, the more attractive you are to work for and do business with. Leisure, entertainment and hospitality are an important opportunity to engage. Social media has played a part in engaging with our customers, but in the future, this level of engagement will not be enough as expectations start to shift.
Let’s look at some of the important benefits that Leisure, entertainment and hospitality can have on your business.
1. Building Stronger Relationships
It is much easier to connect in a relaxed setting when having an experience together than it is in a formal setting or indeed a ‘virtual setting’ online. You are much more likely to connect at an authentic level with your staff and customers.
2. Building Your Business with an Eye on The Future
Those businesses who embrace changing priorities of younger generations will be better equipped with a ‘relational’ approach to business. Relationships are predicted to be the business collateral of the future where people are highly socially connected and engaged. Relationships will be valued more highly than transactions. By being open to change and what the future holds, then you are equipping yourself with competitive advantage. .
Whether we are talking about staff or customers there is something special about a business that invests in developing an attractive business culture to draw staff to enjoy working and customers to do business. Leisure, entertainment and hospitality present an opportunity because it brings a universally attractive angle to any business or organisation. Bribery and Corruption Laws have challenged corporate thinking around attracting clients via corporate hospitality over the years. The Bleisure Rewards programme makes it possible to enjoy hospitality style experiences without the expense as members finance and earn their own hospitality style experiences.
It is more expensive to attract customers and great team members than it is to keep the ones you already have. Embracing an attractive culture with leisure, entertainment and hospitality is a great way to keep staff and customers loyal. Earning Bleisure Rewards within your business can help to contribute towards developing a strong organisational culture in ways that other businesses can not compete and helps to keep your costs down.
Building trust in potential customers is an essential part of your sales process. Standing out in the crowd in a digital world can be a challenge with so many messages coming in daily to the people you want to do business with. It is not only essential to grab the attention of your target customers, but also to quickly gain their trust in what you offer. We have put together some tips for building trust so you quickly earn the trust and confidence in potential customers.
Here are our tips to help you gain the confidence and trust in your customers quickly and easily:
1. 100% believe in what you are offering
If you don’t believe in what you are offering then why should your potential customers? If there are any cracks in your belief in what you do then your energy when you communicate about what you offer can be badly affected. Make sure you are very clear about any aspects of your product that you are unsure about or don’t have faith in and focus on addressing them.
2. Be transparent
We live in an age where social media exposes everything and people are socially connected. If there are aspects of your offer that you are working on to improve then don’t be afraid to say. This will demonstrate to potential customers that you are transparent and honest. It shows that you listen to customers and continuously evolve and improve what you offer.
3. Have enthusiasm
If you are enthusiastic about your product, you are naturally demonstrating trust in your offer. The trick is to be not too over the top, but at the same time recognise that if you are not enthusiastic about what you are offering to demonstrate your trust in your product or service then it’s a near-impossible task to develop that enthusiasm in others.
4. Focus on the problems and solutions
Everyone has problems and everyone loves someone who can help solve their problems. Your product can solve the problems of your target market, so be sure to focus on how you can help your potential customer. Don’t get locked into your features, only when you can demonstrate how they solve the needs of your customers.
5. Listen more than you speak
It is natural to trust people who listen to you. When you listen you naturally build rapport and you can learn about the needs of your potential customer.
6. Demonstrate from experiences
Built credibility and therefore trust instantly when you can demonstrate how you have dealt with similar issues in the past. Case studies and examples help you to demonstrate clearly that you have the credentials to solve the challenges and requirements of your potential customer.
7. Be authentic
Nobody can ask more of you than to be you. If you are yourself and aligned with your own values then people will instinctively have trust in you.
8. Be OK with any outcome
Keep your energy high. Having posture means displaying positive behaviour because you know your offering is the solution and still being OK with any outcome. Get yourself into the right state of mind before getting in front of potential customers. Listening to mindset audiobooks can help. If a potential customer isn’t interested in what you offer then be OK with that. If you find yourself feeling defensive or having to justify yourself, there is probably an underlying aspect about your belief in your offering. Analyse what this might be as being defensive demonstrates something to hide. Having posture will demonstrate an unshakable belief in your offering and if a potential customer isn’t interested then as long as you are OK with that then at some point in the future they may know someone who is.
9. Don’t give too much
Yes there is a balance between what you give as a realistic offering and something which is perceived to be too good to be true. In the latter case, building up barriers and restricting trust. So give a little, but be mindful if you give too much it can actually push potential customers away.
10. Meet face to face
The digital world has created a belief in many that genuine relationships and trust can be built online. You can not beat a face to face interaction to buid instant trust and when you have your social experiences together that trust is instantly formed, because it is ultimately not about your product offering. People buy into people. Your product offering comes second. On the subject of meeting face to face and having experiences do be mindful about reasonable levels of hospitality that your potential client can accept as well as bribery and corruption laws. That’s why with Bleisure Rewards you are safe because in our community, we manage any rewards centrally and you get to have experiences with potential customers who have earned their own experiences and want to connect with others in business.
So those are our top tips for building trust in potential customers. What are your top tips for building trust in potential customers? What works or doesn’t work well for you?