The Digital Bubble. Is This Really The Future of Social Engagement?

Social Engagement

The term ‘social engagement’ has become synonymous with likes, shares and comments on social media. Or typically ‘social engagement’ might be thought of as reading, watching video and images. Pressing call to action buttons on a mobile device as we connect with people through a screen. The term ‘social engagement’ is placed so much hand in hand with digital and online.

We searched for an image for this post. There were images that depicted human digital profiles being pulled by a magnet. There were face profiles in circles linked by lines representing wireless and wired networks. We thought the image used for the featured image below for this post did a good job of showing zero humans involved in social engagement. Actually being able to find an image that demonstrated genuine human social engagement was less than 2% of search results on any search engine or stock photography website at the point of writing.

Call Us Old Fashioned

It might in the first instance sound old fashioned to be talking about face to face connection in this ‘digital world’.  Yet without a doubt the most successful people we meet in business develop the strongest business relationships when meeting face to face. How can chemistry form between people to strike up deals, develop ideas and a deep sense of trust? There has to be a human element for this to happen. ‘Social engagement’ as we have come to know it can start that process, but can only take us so far. It would perhaps more appropriately be termed ‘digital connection’.

With human desire to ‘engage socially’ it seems that humans have become conditioned to believe that ‘social engagement’ means connecting through a screen and for many the belief that through this superficial level of engagement they can create the life and business of their dreams. Yet if they spent that same amount of time doing the things that as humans they really enjoyed doing, around people who could help them move their business forward, then by default they would be creating more of the life they wanted and build their success from it.

Creating Stronger Social Engagement

Let’s take a scenario of four humans in a room.

Two people are having a conversation face to face and having a shared experience over a blend of coffee and listening to an entertaining story that happened on the way to the meeting.

The other two are standing at opposite ends of the room and messaging each other on a social networking platform with a story that one of them shared that they saw online.

Who would form the most chemistry?
Who would have more to talk about in their shared experience?
Who has the greatest opportunity to develop the most trust?
Who is more likely to pass business referrals?
Who might be considered to be more interested in genuine connection and mutual opportunity?
Who is showing unconsciously as being seen as wanting to create public exposure rather than having a genuine human interest?

Online social engagement or as we prefer to call it ‘digital connection’ does of course have a role to play. In marketing terms it plays a role in being visible, but if the hope is to grow a business, this is very limited without the human face to face element. The Achilles Heel is that many business owners have developed a belief that online contact and exposure is the be all and end all of creating customer engagement. We have seen a trend where the future digital platforms will move towards serving human interaction and engagement, rather than the platform itself being the focus for human interaction.

Bowing to Wisdom

Many have spent over a decade telling those highly skilled at developing traditional face to face business relationships they are dinosaurs and need to be ahead of the curve.

Over a number of years we have analysed the conversations that take place during face to face business networking events to understand more about the types of conversation that help people to connect and form genuine relationships.

It’s Easier To Connect Through Shared Experiences

We have found that even though at business networking events, people feel more comfortable talking about holidays, recent experiences, future experiences and even more so when they are collective. Where the magic really happens is where they find a common point of interest or experience. Either in the past or in the future. The openness naturally lends itself to discuss business.

It is much easier to learn about and connect on adventures, experiences and memories than it is to do a good job communicating about our product. How can we stand out? Often solicitors are in a room full of solicitors. Accountants are surrounded by accountants. Marketers surrounded by marketers. It is easy to connect with a point in common around aspect of business expertise, but this often leads to engagement with companies offering the same services and doesn’t really create an opportunity to connect and engage with a wider network. Having experiences together is simply different and much easier to engage with people in a genuine way with a human element that online digital connection could ever provide.

What Does The Future Hold For Social Engagement?

We predict a trend where business networking face to face will grow in popularity as people in business place increasing importance on face to face contact.

Taking this a step further, we see a revival to the social element of business around hospitality style events. Bringing people in business together with opportunities to talk and develop relationships like they used to in the ‘good old days’. Taking social engagement to an even deeper level and using digital platforms to facilitate the process.

Quisque nulla ac turpis gestas fermen

Pellentesque lacus sapien, sagittis nec sodales in, pellentesque et ante. Quisk ultricies dictum nunc.
Praesent vestibulum risus ut augue accumsan, sed molestie ante rutrum. Etiam aliquam quam. Quisque imperdiet egestas sodales. Proin vehicula, tortor vel dignissim congue, ipsum lectus finibus, risus sed tincidunt commodo, nisi dolor tincidunt quam, nec pulvinar odio quam varius ex. Donec et risus in risus egestas porta. Nunc rutrum turpis at risus placerat malesuada. Praesent congue ornare erat, ut lobortis eros lobortis et.
In sit amet enim dictum, vestibulum mi vel, molestie risus. Aenean commodo est diam, a interdum orci lacinia vel. Mauris accumsan consequat metus at semper.
Curabitur a orci a leo tristique pellentesque. Sed efficitur felis ac turpis vulputate, a porttitor magna vehicula. Nulla dictum euismod ante, in maximus orci porta ac.

Suspendisse tincidunt tellus justo, in elementum orci eleifend eget. Nullam a mi dui. Donec finibus pretium vestibulum.

Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Integer leo metus, euismod a augue quis, vehicula sollicitudin massa. Etiam ut vulputate mi, at porttitor leo. Duis imperdiet lobortis pellentesque. Sed risus libero, varius vitae tincidunt id, venenatis ac velit.
Quisque sodales lectus vel diam tincidunt porta. Suspendisse potenti. Nulla in rutrum leo. Nullam aliquet consequat congue. In tempor sed tellus a rhoncus. Ut vitae sem ac neque lobortis mattis. Donec aliquet in erat a convallis. Nulla imperdiet augue non ex hendrerit, ac tempus arcu pulvinar. Sed consectetur urna in condimentum mattis.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Maecenas tincidunt porttitor laoreet.
  • Elementum, pellentesque ligula quis, tincidunt nunc.
  • Aenean nisl lacus, feugiat in augue eget, rhoncus dignissim ipsum.
  • Mauris sollicitudin sodales euismod.

Cras fringilla eu eros id euismod. Nunc eleifend maximus venenatis. Maecenas nisi dui, viverra sed est ut, vestibulum malesuada justo. Vestibulum pellentesque tellus at felis elementum interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Dynamic City of Wakefield

In the past, if you had asked for a word to describe Wakefield as a city, probably the last word that would have come to mind would be ‘dynamic’. Having spent a good deal of time at the Wakefield Business Week last week, the word dynamic most definitely does spring to mind with vision for the future and no longer to live in the shadows of Leeds, but to stand out in it’s own right as a city that people are proud to be part of.

What Does a City Like Wakefield Have Going For It?

From a business point of view, Wakefield has excellent links to motorways with the M1, M62 and A1 and so attracts much of its industry around manufacturing and distribution. The consequence is that much of Wakefield industry attracts low paid jobs.  It is estimated that around 70,000 jobs will be lost in the city over the next decade with the rise in robotics. This opens up a big opportunity for the city as it is estimated that these jobs could be replaced by 130,000 jobs requiring a higher skill level in engineering and computing. There is a future of opportunity for Wakefield to be a city at leading edge of robotics.

A City of Culture and Inspiration

Wakefield is home to the acclaimed award-winning Hepworth Gallery and Yorkshire Sculpture Park. The train station and Bull Ring have been redeveloped, along with a more architecturally pleasing shopping experience with Trinity Walk. The city is not short of a big vision, with further plans for creative developments along the waterfront, further extending Wakefield’s iconic landscape.

Leisure and Tourism

Traditionally being famous for it’s ‘Westgate Run’, there is a new focus for the city around coffee shops, restaurants and an increased emphasis on Wakefield having a leisure focus that appeals to a multitude of generations to come to the city.

Castleford Tigers are developing a new stadium and the Xscape is a leisure attraction that brings people to the city from across the north.


So What is Wrong with Wakefield?

The most strikingly obvious point from the Wakefield business week is there isn’t much wrong with Wakefield, other than ‘it’s Wakefield’. So if there is nothing wrong with Wakefield, it has all this amazing opportunity and a big vision for the future, then surely it’s time for leaders in the city to step up. Move away from a point of snobbery and embrace an opportunity to ride the journey to an inspiring city for the future.

The turnaround for the city might be compared with New York. A rundown city, low on opportunity and aspiration. Far from the prosperous city and business hub that it is today. One of the crucial things that changed New York was Donald Trump purchasing real estate and bringing penthouse flats to attract affluence to the city. It started with a vision to transform a city from one of low opportunity to high prosperity.

It takes vision to understand that how things are not always as they first seem. We are clouded by our perceptions, beliefs and social pressures. It takes entrepreneurship to put aside what people think of us and cease opportunities to drive positive and dramatic changes to the way we live.


The big takeaway from Wakefield Business Week was that it’s time for the business community collaborate and connect. Share ideas and play a role in the transformation of Wakefield as a city. How could your business create value for the city and add to this dynamic mix? Beliefs, image and perceptions are not easily altered overnight, but they can and do change.

Let’s Make Wakefield Feel Good

We can see there is lots going on in Wakefield with economic regeneration, cultural landscape and housing. Our vision is that we can contribute to the mix by supporting the city with a ‘feel good’ factor. Experiences and memories are what really help to transform people from feeling average or mediocre into a strong sense of connection. As we are based in the city and feel a great sense of opportunity for Wakefield, we are working closely with Wakefield Council and key stakeholders in the city. Our aim is to develop our rewards programme with key partners in the city and benefit businesses with new opportunities and impacting their bottom-line. We want to open more resources for Wakefield businesses to spend on dining, entertainment and hospitality in the city. Our local focus aims to attract the business community back to dining, entertainment and hospitality to give the sector a boost. After all, that’s where most of us love to be!

Adding Value to Wakefield.

We feel that innovation, creativity, collaboration and social connection are at the heart of creating a vibrant city to do business. Our focus is to continue to develop our platform and partnerships to support innovation and business growth. Embracing the energy of younger generations who are socially connected, have an eagerness to make positive change in the balance between life and business, opening new doors for the world of business. We are developing partnerships with dining, entertainment, sports and hospitality venues around the city to attract footfall. We are attracting members from within the business community who are ready for accelerating their business with fresh ideas, experiences and a rewards programme to support business growth. If you would like to discuss opportunities further as either a venue for our events or for your business, then please contact Ali Gordon on 0778 60 60 113.


What are your experiences of Wakefield? How do you feel about the city? Are you involved in any projects in the city? What do you feel are the highlights of the city?


The Perception is “It’s a Jolly”

One of the most common objections we come across by business owners in relation to Bleisure Rewards is “Yes I love the idea of doing more of what I enjoy doing and opening new opportunities at the same time”. “How will I justify it? It looks like a jolly!”

There is a lot to be said about Business culture and how hospitality and entertainment are perceived. We talk a lot about changing priorities with younger generations, but unfortunately, for many businesses, these changing times are hard to move along with. Especially where organisational culture is concerned. Many are still conditioned into thinking that having experiences is more like “a jolly” and concerned about how actions will be perceived by others around them, than the true business benefits and making a cultural shift to suit the needs of emerging generations.

Your Business Culture plays a big part in how your customers interact with you and your staff loyalty. The more your staff and customers feel connected with you, the more attractive you are to work for and do business with. Leisure, entertainment and hospitality are an important opportunity to engage. Social media has played a part in engaging with our customers, but in the future, this level of engagement will not be enough as expectations start to shift.

Let’s look at some of the important benefits that Leisure, entertainment and hospitality can have on your business.

1. Building Stronger Relationships

It is much easier to connect in a relaxed setting when having an experience together than it is in a formal setting or indeed a ‘virtual setting’ online. You are much more likely to connect at an authentic level with your staff and customers.


2. Building Your Business with an Eye on The Future 

Those businesses who embrace changing priorities of younger generations will be better equipped with a ‘relational’ approach to business. Relationships are predicted to be the business collateral of the future where people are highly socially connected and engaged. Relationships will be valued more highly than transactions. By being open to change and what the future holds, then you are equipping yourself with competitive advantage. .


3. Attraction

Whether we are talking about staff or customers there is something special about a business that invests in developing an attractive business culture to draw staff to enjoy working and customers to do business. Leisure, entertainment and hospitality present an opportunity because it brings a universally attractive angle to any business or organisation. Bribery and Corruption Laws have challenged corporate thinking around attracting clients via corporate hospitality over the years. The Bleisure Rewards programme makes it possible to enjoy hospitality style experiences without the expense as members finance and earn their own hospitality style experiences.


4. Retention

It is more expensive to attract customers and great team members than it is to keep the ones you already have. Embracing an attractive culture with leisure, entertainment and hospitality is a great way to keep staff and customers loyal. Earning Bleisure Rewards within your business can help to contribute towards developing a strong organisational culture in ways that other businesses can not compete and helps to keep your costs down.

Grow Your Business – One Football Game To The Next

As a football fan in business, what could be better than taking a break to watch your favourite team?

Maybe experiencing hospitality? Maybe making more connections and friendships in business? Maybe opening further business opportunities? Maybe receiving rewards for the things you do in your business to pay for it so you can experience more often? Maybe not having to bear costs from your personal pocket? Just a few ideas to get started.

Helping you to grow your business from one football game to the next is our mission with our latest partner Circuit Hospitality.

Bleisure Rewards are delighted to have teamed up with Circuit Hospitality to offer hospitality experiences of a lifetime with match day premier football experiences with Manchester City, Manchester United, Liverpool, Everton, Chelsea, Huddersfield, Club Wembley and many more!

Members can earn Bleisure Rewards from doing activities that help their business to grow. Activities include networking during Bleisure Experiences, booking client hospitality, booking events to boost staff morale and loyalty, generating new business from within the community and so much more!

Members can earn 10% back towards future Bleisure Rewards experiences with match day hospitality bookings made with Circuit Hospitality.

Members use their earned rewards against matchday experiences where they can connect with other members, form friendships with a common passion for football and open new business opportunities. They don’t have to stop at one match as they can grow their business from one football game to the next.

We are looking forward to offering further experiences with cricket, rugby, concerts and horse racing with Circuit Hospitality.





10 Ways To Engage With The Millennial Generation in Your Business

This week I addressed the Manchester Chamber of Commerce Tasty Networking about a rising trend in Bleisure and an emerging generation into the world of work and business with a completely different set of priorities than those generations who came before.

Doing Business With The Millennial Generation. Are You Ready?

Every now and again we see a seismic shift in the way we go about doing business in order to reach out and engage with our staff and customers. Over the next two decades, we will see a shift in demographics as the Millennial generation starts to dominate the world of work, careers and business. Here are our 10 ways to engage the millennial generation in your business. These are trends we have observed from our own experience of connecting and engaging with this dynamic generation.

10 Ways To Engage With The Millennial Generation

1. Balance – The primary difference between the priorities and attitudes of the millennial generation to others before them is around life in balance. They have seen their parents strive for pensions and job security, only to observe this way has failed. Their priority is that life and living are as important as work and business. Consider reviewing your policies. How do they stack up with supporting staff to create balance in their life between work and business?

2. Well-being and mindfulness – The Millennial generation has been exposed to more information and actively seek information to support their lifestyle. They are seeking a culture that encourages their beliefs and values around living for now and being in the moment. Introducing a culture around well-being and mindfulness within your business will help connect with a desire to be in the moment and live for now. What well-being experiences do you create within your organisation that enable your team to connect and be in the moment?

2. Socialising – The Millennial generation have grown up with social media and socially connected is very much part of their language. What socially connecting words and culture do you encourage within your organisation? Are you bringing your staff outside of the workplace? Are you getting your teams involved in social activities outside of the workplace?

3. Embracing Digital – Older generations can sometimes struggle to get their head around digital advancements. So embrace the talents of your vibrant millennials who take to the digital world like a duck to water. Embrace what they know. Ask them for their suggestions and they will help you to innovate and stay ahead of the game.

4. Embracing Social Media – The world of the Selfie and being exposed on social media is quite natural for the Millennial. When recruiting you can use the exposure on social media to attract vibrant, active and socially engaged people to join your team. Why not ask them for tips on your own social media marketing? They are likely to have a fresh approach and understand building relationships and engagement. Perhaps on social media platforms that you haven’t even thought about.

4. Embrace Change – It can be difficult to embrace change, especially when it is out of our control. It is important to be respectful of the energy, fresh approach, vibrancy and ideas that the Millennial generation can bring. We should embrace the positive attitude towards younger generations to drive organisational culture to embrace change. They are our future.

5. The World is Smaller – The average Millennial has seen countless pictures of friends and family around the world enjoying the essence of living. The world a much smaller and a place for adventure. It would not be unusual for a Millennial employee to have a job for a short period and then take time off to travel. How are your policies geared up to support this? Can your business accommodate employees who are likely to go and travel? The question for you in the future is how you will attract and retain talent if you don’t offer a high degree of flexibility than you most likely do currently to attract and retain employees?

6. Incentives and Rewards – Due to rising expectations it is without a doubt that it will be much more expensive to attract and retain employees and customers in the future. There will not only be an expectation that they can enjoy the world, but those who are able to create such experiences will win the day over other forms of engagement. This comes at a price and so in the future, generous rewards programmes will have a very important role to play, not only to meet the needs of the Millennial generation but to sustain the needs of business too.

7. Bleisure – The future Millennial generation will not only be seeking balance and experiences, but they will be exploiting ways they can experience more of the world alongside their work and business. For example, a business trip becomes a Bleisure Trip by adding extra days on. Creating a supportive culture of adding on personal experiences is a way that you could attract and retain staff in the future. You will need to ensure you follow guidance from HMRC on personal usage and benefits in kind.

8. Organisational Culture – During the recession, there has been an increased tendency to focus on what needs to get done, the goal and the bottom-line impact. Driving efficiencies has become the primary focus at the expense of well-being. The problem with this is that many organisations have developed a culture that isn’t conducive to our emerging generation. For example, whereas a game of golf used to be the norm, it might now be seen as a ‘jolly’. Habits, attitudes and organisational culture needs to change to stay ahead of the game and be ready for the new generation of Millenials as customers, staff and stakeholders. Consider how you manage your organisational culture in the future.

9. Doing Business – Doing business in the future will look very different. There will be a boost to corporate hospitality as organisations invest in experiences because it will be their customer expectations to do so. If a millennial expects to experience more of what life has to offer, they will naturally be drawn to those companies who provide the experience. How healthy is your corporate hospitality budget looking? One of the reasons we introduced Bleisure Rewards was to impact on the bottom-line as we plan for the demand increase of the corporate hospitality budget.

10. Customer Engagement – Marketers will see a shift in the pattern of what customer engagement means. Social Media customer engagement is very much measured with likes, shares and comments. In the future, due to the nature of physical experiences, true engagement will take place face to face and engage with brands and companies through experiences. These experiences will then be shared online which will further increase engagement. Are you creating ways for your customers to engage with you through social experiences that they just can’t wait to share with the world? Will you be ahead of the game?


The future will have much less emphasis on the transactional relationship in business to a relational one. Relationships and experiences will be the precious currency of the future. The rise of the Millennial generation in the world of work, careers and business is a very real and unknown domain by many. I share these tips from immersing myself into the world of the Millennials for 5 years with a global travel concept. If you would like to learn more about these ideas and their impact on your business then you can find further details in my book, Beyond Bleisure: Breathe Life Into Your Business With Travel.

10 Tips for Building Trust In Potential Customers

Building trust in potential customers is an essential part of your sales process. Standing out in the crowd in a digital world can be a challenge with so many messages coming in daily to the people you want to do business with. It is not only essential to grab the attention of your target customers, but also to quickly gain their trust in what you offer. We have put together some tips for building trust so you quickly earn the trust and confidence in potential customers.

Here are our tips to help you gain the confidence and trust in your customers quickly and easily:

1. 100% believe in what you are offering

If you don’t believe in what you are offering then why should your potential customers? If there are any cracks in your belief in what you do then your energy when you communicate about what you offer can be badly affected.  Make sure you are very clear about any aspects of your product that you are unsure about or don’t have faith in and focus on addressing them.

2. Be transparent

We live in an age where social media exposes everything and people are socially connected. If there are aspects of your offer that you are working on to improve then don’t be afraid to say. This will demonstrate to potential customers that you are transparent and honest. It shows that you listen to customers and continuously evolve and improve what you offer.

3. Have enthusiasm

If you are enthusiastic about your product, you are naturally demonstrating trust in your offer. The trick is to be not too over the top, but at the same time recognise that if you are not enthusiastic about what you are offering to demonstrate your trust in your product or service then it’s a near-impossible task to develop that enthusiasm in others.

4. Focus on the problems and solutions

Everyone has problems and everyone loves someone who can help solve their problems. Your product can solve the problems of your target market, so be sure to focus on how you can help your potential customer. Don’t get locked into your features, only when you can demonstrate how they solve the needs of your customers.

5. Listen more than you speak

It is natural to trust people who listen to you. When you listen you naturally build rapport and you can learn about the needs of your potential customer.

6. Demonstrate from experiences

Built credibility and therefore trust instantly when you can demonstrate how you have dealt with similar issues in the past. Case studies and examples help you to demonstrate clearly that you have the credentials to solve the challenges and requirements of your potential customer.

7. Be authentic

Nobody can ask more of you than to be you. If you are yourself and aligned with your own values then people will instinctively have trust in you.

8. Be OK with any outcome

Keep your energy high. Having posture means displaying positive behaviour because you know your offering is the solution and still being OK with any outcome. Get yourself into the right state of mind before getting in front of potential customers. Listening to mindset audiobooks can help. If a potential customer isn’t interested in what you offer then be OK with that. If you find yourself feeling defensive or having to justify yourself, there is probably an underlying aspect about your belief in your offering. Analyse what this might be as being defensive demonstrates something to hide. Having posture will demonstrate an unshakable belief in your offering and if a potential customer isn’t interested then as long as you are OK with that then at some point in the future they may know someone who is.

9. Don’t give too much

Yes there is a balance between what you give as a realistic offering and something which is perceived to be too good to be true. In the latter case, building up barriers and restricting trust. So give a little, but be mindful if you give too much it can actually push potential customers away.

10. Meet face to face

The digital world has created a belief in many that genuine relationships and trust can be built online. You can not beat a face to face interaction to buid instant trust and when you have your social experiences together that trust is instantly formed,  because it is ultimately not about your product offering. People buy into people. Your product offering comes second. On the subject of meeting face to face and having experiences do be mindful about reasonable levels of hospitality that your potential client can accept as well as bribery and corruption laws. That’s why with  Bleisure Rewards you are safe because in our community, we manage any rewards centrally and you get to have experiences with potential customers who have earned their own experiences and want to connect with others in business.

So those are our top tips for building trust in potential customers. What are your top tips for building trust in potential customers? What works or doesn’t work well for you?

Digital Marketing Trends – Is The Future Really Digital?

Digital Marketing Trends

Digital Marketing Trends

Digital marketing trends are changing. On a daily basis, we see the words ‘digital marketing’. All too often communicate online is to be at the forefront of digital marketing online is the way to be successful in business.

Starting my journey in digital marketing from the early days of 2000 and observing digital marketing trends at the conception of Google, the birth of Facebook and now beyond. Observing trends from the early days and testing and pioneering digital marketing strategies from small independents to large multinational brands. Never one for following the crowd with marketing ideas. Testing the boundaries and for many years a fascination has always been present around the progress of technology and also human behaviour. Maybe that’s the psychologist in me!

Is Digital Marketing The Only Answer?

It is almost as if we have become obsessed with digital marketing and if you are not at the forefront of something that let’s face it isn’t all that natural then you’ll be left behind and in the dark. But is this true? Many older generations say when it comes to digital media ‘I don’t get it’ and often say ‘I am a dinosaur’. My question is, Is this the case? Surely those who can connect with people and form genuine human relationships are generally more successful. Are we devaluing face to face conversation and the ability to connect on digital platforms in higher regard? Are we in fact breeding generations who are losing the art of face to face connection and human interaction? Are we serious about devaluing what makes us special as human beings?

If you have been made to feel incompetent when it comes to digital marketing the experts will make you feel like a dinosaur. We think that you are onto something. As trends go full swing, you are at the forefront. Your skills will be sought after in the future as these precious and valuable assets if not treasured will be lost.

Digital Has a Place

Now we’re not in the game of digital bashing here at Bleisure Rewards; We just think the nature of humans is different than complex algorithms to reach your target market no matter how hard we try. Human instinct is powerful. The art of connection and community, in person, brings alive the human spirit. Sort of like the good old-fashioned way of doing business. Digital platforms can work harder for our human nature. Not about forming a community who engages purely through their device or advances with the next digital gadget attached to a body part. That is all very clever, but is not enough to satisfy human desires.


A Shift In Digital Marketing Trends


Better For Towns and Cities

When it comes to connecting face, to face then people need somewhere to go and do that. Instead of sitting passively on screens, we believe trends will move to put more back to the consumer so that they can enjoy more experiences in local businesses such as dining and entertainment venues.


Better For Users

We believe that future consumer will be even savvier than they are today. Advertising trends will favour the consumer and lead to new opportunities for them to engage in the types of activities they want to do and in the places they want to be. In the future, social media will be out and about in places as users interact with products and services as they experience them. Word of mouth and trying before you buy have always been the most powerful form of marketing.


Better For Well-Being

Humans need human interaction and time away from constant distractions that digital marketing brings the consumer. We believe as although younger generations being born into a digital age, they are concerned with balance and well-being amongst their career they will see the benefits of having experiences and connecting with people as part of establishing balance. We believe they will rebel from isolating technology and discover new ways to engage socially.


Better For Business

In marketing terms, businesses are always looking for ways to attract and retain customers. In the future, we believe that customers will attribute experience and memories with brands. This is a very strong opportunity to develop brand loyalty.


What are your thoughts about digital marketing?  Are you a digital dinosaur yet incredibly well connected socially? How do you see the future will lie?



Business Networking Can be Weird

Do You Find Business Networking Weird?

Some things feel right and some things feel as though they go against the grain of human nature and most definitely weird. If there is one thing that goes against the grain of human comfort it is being dropped into a room of people. In business networking, they could be people who don’t know, who they are probably so engrossed in conversation they don’t even notice you. It can feel even weirder bursting into a conversation and pick up on what to talk about.

I have put myself through extreme discomfort over the years in order to understand networking and the dynamics. Despite everything that feels weird about it, business networking really can be very effective. After practice, getting skillful and getting to know people it can become an enjoyable experience.

With the experience, I’ve had of networking I put together some networking tips.

Top Networking Tips 

  1. Approach networking with a mindset of discovering about other people. It’s not about getting your product across. If you approach networking with interest in others, they will naturally (if they are good at networking) want you the feel comfortable and learn more about you.
  2. Have a story to tell. Remember other people feel as awkward as you do. Telling a story about your background or relaying a story that triggered in your mind is a great way to connect and stay in peoples minds without a hard sell.
  3. Know and believe in your product intimately. You won’t feel a need to justify yourself. Say just enough to create curiosity and then arrange to meet if they are interested. 
  4. Collect business cards and Followup. The fortune is in the Followup as they say.
  5. If people are standing in groups it can be hard to find the right moment. I usually find the words ‘would you mind if I joined you?’ are greeted with an accepting ‘yes of course’ outcome and the fact it’s awkward can become a conversation piece in its own right.

My personal feeling is that there is a fundamental feature missing from traditional networking. A feature that could bring a whole host of benefits. Collective enjoyable experiences are missing from so many business networking interactions. It is my experience, even if it takes a little time up is that when humans have a collective enjoyable experience that is where the magic starts to happen:

Improving The Business Networking Experience

  1. It’s naturally easier to break the ice with others as there is a point in common to talk about. 
  2. An enjoyable experience creates a story to tell from one experience to the next. ‘Remember the time you fell off Steve?’ ‘Remember how bad my golf swing was that day?’ ‘Remember how great your cooking was?’ ‘Wasn’t it funny that time we got lost in the desert?’ 
  3. It takes the pressure off and you can be more authentic and you. The relationship naturally come so to the forefront.
  4. Experiences get away from the feeling of intrusion to a place of collective as many experiences involve connecting in teams.
  5. Most people are in a positive mindset when they are doing something they enjoy which makes it easier to find common ground, build relationships and do business.

Networking works because it’s not what you know it business, it’s who you know. These are just some of the reasons we focus on the experiences and memories we create at Bleisure Rewards. We don’t come across too much resistance with our approach. What is your experience of business networking? What are your Networking tips? 

How Bleisure Is Set To Bring a Boost to The Golf Sector

There is probably nowhere else in this world that a golf enthusiast would rather be than on the golf course in the sunshine. It is well known that a large amount of business is done on the golf course. There are also large quantities of hard-working executives who remember the days they used to spend on the golf course before cutbacks.

It is a fact that the golf sector has been hit by trends. Longer working hours leaves less leisure time to play and cut backs mean that playing golf has been one of the ones to be axed by businesses. The industry is looking further afield to attract new members, including encouraging more women to play the sport. It is our goal to bring a boost back to the industry so those who love golf can be right on the golf course building relationships doing the things they enjoy most.

Bleisure Rewards has identified a number of ways that we can support the golf sector to briing a boost to the industry with Bleisure:


  • Bleisure wallet acts a bit like a hospitality budget. As the Bleisure Wallet is open to all sizes of business, we are opening up new budgets to spend in hospitality. Where our members love golf, we’ll be developing relationships on the golf course.


  • Business is done on the golf course and so women who do not play are missing out on potential business. Our goal is to build the confidence in women in partnership with organisations such as FORE! WOMEN to give golf a go and to increase their skills in the sport, so that more women can identify their self limiting beliefs that hold them back and open new opportunities to do business.


  • Opening new opportunities for owners, directors and decision-makers initially to do more of what helps them to relax creates a greater sense of well-being within organisations. Eventually we look forward to rolling out for more staff to enjoy! Creating a greater sense of well-being and promotion around the sport.


  • Participation in more local golfing leading to more International golfing opportunities that may not otherwise be affordable lend themselves to drive not only enthusiasm and participation in the sport but open up global business opportunities.


  • Enjoying tournaments opens ways for others to enjoy the sport who might not necessarily want to play, but do want to enjoy watching the sport.

If you have a passion for golf, perhaps interested to discuss partnership opportunities to drive more bleisure to your venue or perhaps have connections with international golf travel, then why not connect with us on Social Media @blleisurerewards or contact us.